COMMERCIAL STRATEGY
A NEW ROADMAP FOR GROWTH DURING COVID-19
Strategy takes on new meaning during a pandemic, and there is no single blueprint for success. Change means moving past internal political agendas and basing decisions on core data and research. This is not the time for a wait-and-see approach; rather, it is an opportunity for agile firms to move ahead of competitors.
Annette has worked on a variety of commercial strategies with leading firms, tailored to their specific goals:
Commercial audit: Make strong commercial strategy decisions based on data analysis, partner collaboration, client feedback, competitor review and external market research.
Business growth strategy: Agree with partners and key stakeholders on which business growth strategies work best for the firm. Will they be based on increased market penetration, or on developing new markets, services or channels – or is there an opportunity to completely diversify? These are high-stakes decisions.
Market strategy: Create a simple, focused plan that includes tools and techniques on how best to reach target audiences and referral sources so the firm can acquire new clients, dramatically grow existing clients and keep clients for life.
Go-to-market strategy: While a go-to-market strategy is normally reserved for consumer marketers to launch new products aimed at a specific market, professional services firms can tailor this proven process to their industry.
CONSULTING SERVICES
WORK WITH ANNETTE
LEARNING
In person or virtual programmes tailored to your firms needs
Business coaching
Individual Business Acceleration Coaching (Virtual or in person)
Ready to learn more about growing your professional services business?